Socialfollower

  Instagram Vs Facebook: Differences and Best Practices in 2022 While both platforms are useful for brand awareness, Instagram is the clear leader, as it attracts younger consumers. With over two billion monthly active users, Instagram attracts a more diverse group of users. While fewer millennials use Facebook, there is still a large segment of them. Despite this, millennials are more likely to engage with new social networks. In fact, they are much more likely to follow brands on a new platform because of its shiny object syndrome. Facebook is better for influencer marketing. Millennials are more likely to seek product recommendations on Instagram than on Facebook. While Facebook has a larger audience, Instagram has a higher engagement rate. According to a 2014 Forrester study, only 0.7% of Facebook users engage with brands. In comparison, Instagram receives 4.21% of interactions per follower, with 68% of users interacting with brands. Facebook vs. Instagram: In the year 2022, Facebo